MQO Research is pleased to be a corporate member of the Canadian Research Insights Council (CRIC). This new association is comprised of research agencies from across Canada and is focused on advocacy and standards for the research industry. Membership in the CRIC requires a rigorous audit of corporate research practises and standards. The CRIC has adopted the ESOMAR Standards and Code of Conduct for Market, Opinion and Social Research. MQO follows these standards in all research we conduct. Our clients can be assured that quality research and ethics are at the core of everything we do.
MQO believes in taking an individualized, dynamic and comprehensive approach to every research project. The research methodology for each project is developed based on the goals of the client, the issues to be addressed and the nature of the information required.
The first critical step is ensuing clarity of purpose. By obtaining clear, overall direction and understanding of the specific goals of the project, we ensure the research provides a bridge to effective solutions. Our systematic approach is the cornerstone upon which our reputation has been built – and has resulted in superior proven results for our clients.
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