Newfoundland and Labrador Liberals Hold Lead

MQO Research spoke with 600 residents of Newfoundland and Labrador to gauge the political temperature in the province for the Summer edition of our quarterly political poll: Atlantic Matters.

Provincial Politics

According to the latest polling numbers, support for all three political parties held steady again in July. Among decided and leaning voters:

• Support for the Liberal Party held steady at 44%.
• PC Party support was also relatively unchanged at 38%.
• NDP support exhibited no change at 16%.
• The undecided / no vote group dropped 6 percentage points to 35%.

“The Liberals have a lead thanks to strong support outside of St. John’s,” said Stephen Moore, Vice President at MQO. “It’s a different story in St. John’s where the Tories lead the Liberals.”

“The current trend is working in the Liberal’s favour: they’re up nine points over the last year while the Tories fell 10 points.”

Government Performance

Ratings for the leadership of Premier Dwight Ball were unchanged this quarter with a mean score of 4.8 (on a 10-point scale).

Provincial Outlook

The economic outlook for the province held relatively steady in July. 52% of residents of Newfoundland and Labrador reported that their outlook on the economy had worsened over the past three months, 37% indicated their outlook had stayed the same, while just 9 percent felt things had gotten better.

The Atlantic Matters poll was conducted by telephone from July 12th to August 2nd and included 600 randomly selected eligible voters from across the province. The margin of error for the total sample is +/- 4.0 percentage points 19 times out of 20.

About MQO Research

MQO Research is one of Atlantic Canada’s leading market research firms, providing research insights to clients throughout the region and beyond. Our team includes experts in quantitative and qualitative methodologies and program evaluation. MQO subscribes to the highest standards of information gathering and research ethics in the industry in Canada.

For more information on Atlantic Matters or MQO Research, contact:

Tracey Stephenson
[email protected]
Phone: 506-852-7281
Cell: 506-850-8077

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