MQO Research’s quarterly poll of 600 residents of Newfoundland and Labrador gauged the political temperature in the province for this January edition of the quarterly political poll: Atlantic Matters.
According to our latest poll, support for the Liberal Party held steady in January after rebounding last quarter.
The public’s assessment of Premier Dwight Ball also held steady in January. The mean rating, on a scale of 1-10, was 4.0 in January. However, Premier Ball continues to be in general disfavour with the people of the province, as 74% of voters continue to rate the Premier’s performance at a 5 or lower, on a scale of 1-10.
The provincial economy remains a big concern for residents of Newfoundland and Labrador. Overall, 69% feel the economy is continuing to get worse, up from 63% in October.
Residents continue to indicate significant concern with respect to their personal situations. Overall, 60% expressed a high level of concern about the cost of living (rating it an 8 or higher on a 10-point scale). Meanwhile close to one-third (29%) rated their general stress level 8 or higher. Further, a strong majority are very unlikely to make a major purchase in 2017 (80%).
The Atlantic Matters poll was conducted by telephone from January 25 to January 28, 2017 and included 600 randomly selected eligible voters from across the province. The margin of error for the survey is ± 4.0 percentage points 19 times out of 20. Among decided and leaning voters, the margin of error is ± 5.0 percentage points 19 times out of 20.
MQO Research is one of Atlantic Canada’s leading market research firms, providing research insights to clients throughout the region and beyond. Our team includes experts in quantitative and qualitative methodologies and program evaluation. MQO is a Gold Seal member of the Marketing Research and Intelligence Association (MRIA) and as such subscribes to the highest standards of information gathering and research ethics in the industry in Canada.
MQO is part of Group m5, the largest communications organization in Eastern Canada. The Group m5 family of brands includes m5 Marketing Communications, m5 Public Affairs, MQO Research, Wavelight Productions and Impress Design.
For more information on Atlantic Matters or MQO Research, contact:
Rick Emberley, Senior Counsel