Our Philosophy

MQO Research is a leading Atlantic Canadian Market Insights company. We believe that market research is a powerful tool when used to inform business and organizational strategies and decision-making. Whether this involves gaining insights into the perspectives of employees, customers or communities, we strive to bring clarity and purpose to every story. We accomplish this by utilizing our team’s broader research experiences and skills to understand the meaning and implications behind the information we gather.

At the same time, we inform our research by having tens of thousands of conversations with Atlantic Canadians (and others) every year. We are mindful of their contributions and strive to conduct every conversation with respect and transparency.

As a Certified Corporate Member of the Canadian Research and Insights Council, we are committed to conducting our research engagements to the highest industry standards in Canada.