home about services careers contact


Research Design

a personal touch

MQO has extensive experience in the design and management of quantitative and qualitative research studies. Our studies are always tailored to our clients' needs, and we design effective and reliable methodologies to ensure all questions target the information you require.


Questionnaire Design

We deliver...

  • Effective questions that gather the information you require
  • Questionnaires that ask the right questions with proper phrasing and formatting
  • Questionnaires that gather quantitative and/or qualitative data
  • Questionnaires that are thoroughly tested and evaluated prior to data collection

Methodology Consultation

We design sound methodology tailored to your needs. We provide consultation on...

  • Sample size and ensuring scientific accuracy
  • Sampling plans - ranging from simple random sampling to more complex sampling (e.g., stratified and cluster)
  • Data collection tools - telephone, online, in-person, mail, hybrid surveys, focus groups, in-depth interviews
  • Design type - cross-sectional, longitudinal, panel, trend
PO Box 13305, Stn. A
55 Duckworth Street
St. John's, NL A1C 1E6
T: 709.753.5172
F: 709.754.3990
1883 Upper Water Street
4th Floor
Halifax, NS B3J 1S9
T: 902.465.3034
F: 902.422.5536
720 Main Street,
3rd Floor
Moncton, NB E1C 1E4
T: 506.857.4797
F: 506.855.3383

At MQO, we pride ourselves on our commitment to professional quality research and data collection.

We employ quality controls which exceed industry standards, and we are an accredited Gold Seal Member of the Marketing Research and Intelligence Association.