Program Evaluation

MQO Research uses program evaluation to better understand and improve program design, delivery and effectiveness. We use performance measurement and logic models to customize our evaluations to help our client’s measure success and make smart decisions for the future.

Performance Measurement

At MQO we believe that any evaluation starts with good performance measurement. Performance measurement is the process of collecting, analyzing and/or reporting information regarding the performance of an individual, group, organization, system or component. It can involve studying processes/strategies within organizations, or studying engineering processes/parameters/phenomena, to see whether output are in line with what was intended or should have been achieved.

Program Logic Models

The most important step when conducting an evaluation is developing a clear and concise program logic model. A logic model is a map indicating the logically related aspects of a program. It shows, at a broad conceptual level, the links among a program’s inputs, activities, outputs and outcomes.

MQO works one-on-one with our clients to ensure that each logic model is customized for their program. The logic model is the basis for the development of realistic and achievable key performance indicators (KPIs) to assess the success of a program.


MQO has conducted evaluations for government and not-for-profit clients throughout Atlantic Canada. Our evaluations focus in on the relevance, design, delivery and performance of a program, policy or initiative. They include the use of a wide range of quantitative and qualitative methodologies including:

  • document reviews
  • administrative data reviews
  • environmental scans
  • key informant interviews
  • focus groups
  • online bulletin boards
  • participant surveys

We instill a high level of evaluation stringency to the planning and evaluation process to help our clients better understand programs, assess the achievement of outcomes, and produce recommendations to make smart decisions for the future.