MQO Research’s quarterly poll of 600 residents of Newfoundland and Labrador gauged the political temperature in the province for this July edition of the quarterly political poll: Atlantic Matters.
According to our latest poll, support for the PC Party jumped significantly this quarter.
The public’s assessment of Premier Dwight Ball remained poor in July. The mean rating, on a scale of 1-10, was 4.0 this quarter. Further, 77% of voters rate the Premier’s performance at a 5 or lower, on a scale of 1-10 which was consistent with last quarter.
The provincial economy continues to be a concern for residents of Newfoundland and Labrador. 56% said the general outlook in Newfoundland and Labrador is getting worse while just 8% feel it’s getting better.
Similar to the provincial outlook, residents continue to indicate significant concern with respect to their personal situations. Overall, 56% expressed a high level of concern about the cost of living (rating it an 8 or higher on a 10-point scale). Meanwhile close to one-third (30%) rated their general stress level 8 or higher.
The Atlantic Matters poll was conducted by telephone from July 4 and July 19, 2017 and included 600 randomly selected eligible voters from across the province. The margin of error for the survey is ± 4.0 percentage points 19 times out of 20. Among decided and leaning voters, the margin of error is ± 5.2 percentage points 19 times out of 20.
MQO Research is one of Atlantic Canada’s leading market research firms, providing research insights to clients throughout the region and beyond. Our team includes experts in quantitative and qualitative methodologies and program evaluation. MQO is a Gold Seal member of the Marketing Research and Intelligence Association (MRIA) and as such subscribes to the highest standards of information gathering and research ethics in the industry in Canada.
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