Governing Liberals Widen Lead in NB
February 1, 2018

Governing Liberals Hold Slim Lead in NL

MQO Research spoke with 600 residents of Newfoundland and Labrador to gauge the political temperature in the province for the January edition of our quarterly political poll: Atlantic Matters.

Provincial Politics

According to the latest polling numbers, the gap between the governing Liberals and the PC Party narrowed in January. Among decided and leaning voters:

  • Support for the Liberal Party decreased 9 percentage points to 43%.
  • PC Party support increased 7 percentage points to 38%.
  • NDP support held steady at 16%.
  • The undecided / no vote group also held steady at 36%.

Government Performance

Ratings for the leadership of Premier Dwight Ball exhibited little change this quarter with a score of 4.8 (on a 10-point scale).

Provincial Outlook

The economic outlook for the province deteriorated in January. 52% of residents of Newfoundland and Labrador reported that their outlook on the economy had worsened over the past three months, up from 45% in October. 36% indicated their outlook had stayed the same, down from 43 percent while the percentage who felt things had gotten better held steady at 10%.

Consumer Confidence

Despite the pessimistic outlook for the economy, consumer confidence is slightly more positive compared to the same time last year. 57% expressed a high level of security in their current employment, up significantly from 46% a year ago. Additionally, the percentage of those feeling higher levels of stress in general edged down four percentage points to 25% in January.

The Atlantic Matters poll was conducted by telephone from Jan. 12th to Jan. 25th, 2018 and included 600 randomly selected eligible voters from across the province. The margin of error for the total sample is ± 4.0 percentage points 19 times out of 20. Among decided and leaning voters, the margin of error is ± 5.0 percentage points 19 times out of 20.

About MQO Research

MQO Research is one of Atlantic Canada’s leading market research firms, providing research insights to clients throughout the region and beyond. Our team includes experts in quantitative and qualitative methodologies and program evaluation. MQO is a Gold Seal member of the Marketing Research and Intelligence Association (MRIA) and as such subscribes to the highest standards of information gathering and research ethics in the industry in Canada.

MQO is part of Group m5, the largest communications organization in Eastern Canada. The Group m5 family of brands includes m5 Marketing Communications, m5 Public Affairs, MQO Research, Wavelight Productions and Impress Design.

For more information on Atlantic Matters or MQO Research, contact:

Tracey Stephenson
tstephenson@m5.ca
Phone: 506-852-7281
Cell: 506-850-8077

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