Carolyn O'Keefe

president

As President of MQO, Carolyn leads all our projects at the regional, national and international levels. Her market research experience spans more than 15 years. ...more
As President of MQO, Carolyn leads all our projects at the regional, national and international levels. Her market research experience spans more than 15 years. A lifelong learner, she has extensive continuing education training, including formal training in group moderation at the RIVA Market Research Institute and the Burke Institute. She is past chair of the National Board of Directors of the Marketing Research and Intelligence Association (MRIA), where she played an integral role in the evolution and development of marketing research in Canada. She continues to play an active role with the MRIA, acting as an advisor to the current board.

Stephen Moore

Vice President, Research

As a Vice President, Stephen oversees many projects with a focus on government, politics and public policy. He currently serves as a representative for ...more
As a Vice President, Stephen oversees many projects with a focus on government, politics and public policy. He currently serves as a representative for the Ad Standards Council where he is part of a team that enforces the Canadian Code of Advertising Standards. Before joining MQO, he worked as a research and communications director for Nova Scotia Premier Stephen McNeil. His past academic research was published by the University of Victoria and presented at several regional and national conferences.

Corinne MacGillivray-King

vice president, research

A MRIA Certified Marketing Research Professional, Corinne designs and manages research for all MQO’s clients. Her 22 years of experience in qualitative and quantitative ...more
A MRIA Certified Marketing Research Professional, Corinne designs and manages research for all MQO’s clients. Her 22 years of experience in qualitative and quantitative research, combined with a highly successful academic record and memberships in the American Marketing Association, Canadian Evaluation Society, and Travel and Tourism Research Association, establish Corinne as a passionate and industry-savvy research professional.

Lianne Sarson

director of evaluation

For over 10 years, Lianne Sarson has been helping leaders and organizations in Atlantic Canada achieve goals and increase effectiveness through client focused research ...more
For over 10 years, Lianne Sarson has been helping leaders and organizations in Atlantic Canada achieve goals and increase effectiveness through client focused research and consulting. Lianne received her M.Sc. in Industrial/Organizational Psychology from Saint Mary's University and has expertise in research design and management, qualitative analysis, facilitation, organizational development and consultation. Lianne is a member of the Canadian Evaluation Society and has worked with large and small businesses, government organizations and not-for-profits throughout the Atlantic Provinces. Lianne is a passionate advocate for evidence-based practice and understands the importance of incorporating the unique culture and needs of each client in creating solutions that work.


Jonathan Keats

senior data analyst

At MQO, Jonathan is primarily responsible for ensuring data quality standards and conducting advanced statistical analysis. Jonathan has an extensive background in statistics, and ...more
At MQO, Jonathan is primarily responsible for ensuring data quality standards and conducting advanced statistical analysis. Jonathan has an extensive background in statistics, and is responsible for sample management of client data, developing weighting systems, and conducting statistical analysis. He is highly skilled in using SPSS for statistical analysis, and his experience ranges from simple statistics to complex analytical techniques (e.g., multiple regression; factor analysis), including the development of customer service models for MQO major clients. Jonathan plays an integral role in the development of sampling and analysis plans. Jonathan graduated from Memorial University with a Bachelor of Science (Major in Statistics).

Allison Mullaly

research director

A researcher for the past nine years, Allison has developed a strong background in research methodology, analysis and reporting, specifically in the area of ...more
A researcher for the past nine years, Allison has developed a strong background in research methodology, analysis and reporting, specifically in the area of labour market research and analysis. She holds a Master of Science from the University of Alberta, with several published papers and academic awards to her name including a Certificate of Academic Excellence for Master’s from the Canadian Psychological Association. She is also a member of the Canadian Evaluation Society.

David Head

research consultant

David is involved in every stage of the research process from planning and designing questionnaires to report writing and overall project management. He works ...more
David is involved in every stage of the research process from planning and designing questionnaires to report writing and overall project management. He works in direct contact with the Field Operations and Data Analysis Unit to coordinate recruitment and data collection for clients. David has over seven years of experience in market and tourism research and also has graduate-level education in research design and statistical analysis through completion of a Masters Degree in Psychology from Memorial University.

Anamika Bhatt

research consultant

Anamika is a graduate with a Master’s of Science in Industrial/Organizational Psychology from Saint Mary’s University. She has seven years of research experience, and ...more
Anamika is a graduate with a Master’s of Science in Industrial/Organizational Psychology from Saint Mary’s University. She has seven years of research experience, and has been involved in a number of research projects in academia, as well as in the public and private sectors. She has conducted both quantitative and qualitative research and specializes in seeing research through all its stages, from initial hypothesis development, data collection (via surveys, experiments, focus groups, and interviews) to the final reporting stage. In 2016, her Undergraduate Honour’s thesis was published in the American Journal of Hospice and Palliative Medicine. Anamika’s strengths lie in her ability to apply her research skills learned in an academic setting into consulting and market research.

Colin Andrews

data manager/analyst

As a Data Analyst at MQO, Colin works with members of the research team performing data analysis, data mining and database management tasks for ...more
As a Data Analyst at MQO, Colin works with members of the research team performing data analysis, data mining and database management tasks for a variety of projects. Analysis ranges from running basic descriptive statistics such as frequencies to performing segmentation analyses. Colin has extensive experience with Microsoft Office applications and is fluent in a variety of statistical packages including SPSS Data Builder, SPSS for Windows, Minitab, SAS, XLISP-STAT (Arc) and Voxco CATI/CAWI software.  Colin has a Bachelor of Science (Statistics) from Memorial University.

April Molloy

call centre manager – operations

As Operations Manager for our Call Centres, April manages MQO’s stellar interviewing, quality assurance and coding team. A master of reporting, April makes sure ...more
As Operations Manager for our Call Centres, April manages MQO’s stellar interviewing, quality assurance and coding team. A master of reporting, April makes sure MQO delivers quality results to our clients on time and on budget. April has knowledge of research fundamentals, quality and reporting as well as interviewing systems, VOXCO software, Microsoft Office and field operations, such as scheduling employees and managing quota tables, and overseeing qualitative recruitment. April is completing her Bachelor’s Degree with an English Focus and Psychology Minor at Memorial University and also completed the First Line Supervisor and Introduction to Supervision Certificates at College of North Atlantic and the Employee Retention Strategies as part of the Human Resources Professional Program at Memorial University.

Key group m5 resources


Chris MacInnes

senior vice president, m5 NS

Trained as a lawyer with several years experience as a political advisor, it’s easy to make a case for Chris as a dependable one-man ...more
Trained as a lawyer with several years experience as a political advisor, it’s easy to make a case for Chris as a dependable one-man counsel when it comes to government operations, regulatory matters, and public policy formulation. He’s served clients internationally, and at all levels of government in Canada. Years working in Parliament and government has made Chris a trusted advisor to many private sector and non-profit organizations, in fields as diverse as telecommunications, environmental advocacy, pharmaceuticals, manufacturing, international trade & export, First Nations government, venture capital financing, wealth management, and the fishery.

Jon Duke

Vice-President Marketing & Innovation, m5

Today, planning is exponentially more complicated than it used to be, requiring marketing strategists to be Jacks & Jills of all trades. That’s where ...more
Today, planning is exponentially more complicated than it used to be, requiring marketing strategists to be Jacks & Jills of all trades. That’s where Jon comes in. He digs deep to learn a client’s business, to figure out who the audience really is, what drives them, along with the best way to reach them with a message that matters. Most of all he brings clarity, focus and purpose to his client’s marketing and communications. Jon works with MQO Research and m5’s offices across Atlantic Canada to formulate sound strategies and execution plans. His behavioural insights work is informed by course work in behavioural economics and behavioural finance from Ogilvy, Duke University and the University of Toronto.