Carolyn O'Keefe

president

As President of MQO, Carolyn leads all our projects at the regional, national and international levels. Her market research experience spans more than 15 years. ...more
As President of MQO, Carolyn leads all our projects at the regional, national and international levels. Her market research experience spans more than 15 years. A lifelong learner, she has extensive continuing education training, including formal training in group moderation at the RIVA Market Research Institute and the Burke Institute. She is past chair of the National Board of Directors of the Marketing Research and Intelligence Association (MRIA), where she played an integral role in the evolution and development of marketing research in Canada. She continues to play an active role with the MRIA, acting as an advisor to the current board.

Corinne MacGillivray-King

vice president, research

A MRIA Certified Marketing Research Professional, Corinne designs and manages research for all MQO’s clients. Her 22 years of experience in qualitative and quantitative ...more
A MRIA Certified Marketing Research Professional, Corinne designs and manages research for all MQO’s clients. Her 22 years of experience in qualitative and quantitative research, combined with a highly successful academic record and memberships in the American Marketing Association, Canadian Evaluation Society, and Travel and Tourism Research Association, establish Corinne as a passionate and industry-savvy research professional.

Cheryl Watts

vice president, customer insights & strategy - research

Cheryl is a senior research and planning consultant who brings over 35 years of experience in survey development, implementation and data ...more
Cheryl is a senior research and planning consultant who brings over 35 years of experience in survey development, implementation and data analysis. Her expertise has earned her the highest respect among major corporate leaders in the region as she designs multi-faceted, multi-modal, complex survey programs that are used to guide multi-million dollar business decisions. Cheryl is a graduate of Carleton University with a degree in Honours Mathematics (Cum Lauda) and is a member of MRIA and the Halifax Chamber of Commerce.

Lianne Sarson

director of evaluation

For over 10 years, Lianne Sarson has been helping leaders and organizations in Atlantic Canada achieve goals and increase effectiveness through client focused research ...more
For over 10 years, Lianne Sarson has been helping leaders and organizations in Atlantic Canada achieve goals and increase effectiveness through client focused research and consulting. Lianne received her M.Sc. in Industrial/Organizational Psychology from Saint Mary's University and has expertise in research design and management, qualitative analysis, facilitation, organizational development and consultation. Lianne is a member of the Canadian Evaluation Society and has worked with large and small businesses, government organizations and not-for-profits throughout the Atlantic Provinces. Lianne is a passionate advocate for evidence-based practice and understands the importance of incorporating the unique culture and needs of each client in creating solutions that work.

Jonathan Keats

senior data analyst

At MQO, Jonathan is primarily responsible for ensuring data quality standards and conducting advanced statistical analysis. Jonathan has an extensive background in statistics, and ...more
At MQO, Jonathan is primarily responsible for ensuring data quality standards and conducting advanced statistical analysis. Jonathan has an extensive background in statistics, and is responsible for sample management of client data, developing weighting systems, and conducting statistical analysis. He is highly skilled in using SPSS for statistical analysis, and his experience ranges from simple statistics to complex analytical techniques (e.g., multiple regression; factor analysis), including the development of customer service models for MQO major clients. Jonathan plays an integral role in the development of sampling and analysis plans. Jonathan graduated from Memorial University with a Bachelor of Science (Major in Statistics).

Allison Mullaly

research director

A researcher for the past nine years, Allison has developed a strong background in research methodology, analysis and reporting, specifically in the area of ...more
A researcher for the past nine years, Allison has developed a strong background in research methodology, analysis and reporting, specifically in the area of labour market research and analysis. She holds a Master of Science from the University of Alberta, with several published papers and academic awards to her name including a Certificate of Academic Excellence for Master’s from the Canadian Psychological Association. She is also a member of the Canadian Evaluation Society.

David Head

research consultant

David is involved in every stage of the research process from planning and designing questionnaires to report writing and overall project management. He works ...more
David is involved in every stage of the research process from planning and designing questionnaires to report writing and overall project management. He works in direct contact with the Field Operations and Data Analysis Unit to coordinate recruitment and data collection for clients. David has over seven years of experience in market and tourism research and also has graduate-level education in research design and statistical analysis through completion of a Masters Degree in Psychology from Memorial University.

Colin Andrews

data manager/analyst

As a Data Analyst at MQO, Colin works with members of the research team performing data analysis, data mining and database management tasks for ...more
As a Data Analyst at MQO, Colin works with members of the research team performing data analysis, data mining and database management tasks for a variety of projects. Analysis ranges from running basic descriptive statistics such as frequencies to performing segmentation analyses. Colin has extensive experience with Microsoft Office applications and is fluent in a variety of statistical packages including SPSS Data Builder, SPSS for Windows, Minitab, SAS, XLISP-STAT (Arc) and Voxco CATI/CAWI software.  Colin has a Bachelor of Science (Statistics) from Memorial University.

April Molloy

operations supervisor

As Operations Manager for our Call Centres, April manages MQO’s stellar interviewing, quality assurance and coding team. A master of reporting, April makes sure ...more
As Operations Manager for our Call Centres, April manages MQO’s stellar interviewing, quality assurance and coding team. A master of reporting, April makes sure MQO delivers quality results to our clients on time and on budget. April has knowledge of research fundamentals, quality and reporting as well as interviewing systems, VOXCO software, Microsoft Office and field operations, such as scheduling employees and managing quota tables, and overseeing qualitative recruitment. April has completed her Bachelor’s Degree with an English Focus and Psychology Minor at Memorial University and also completed the First Line Supervisor Certificate at College of North Atlantic.

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Chris MacInnes

senior vice president, m5 NS

Trained as a lawyer with several years experience as a political advisor, it’s easy to make a case for Chris as a dependable one-man ...more
Trained as a lawyer with several years experience as a political advisor, it’s easy to make a case for Chris as a dependable one-man counsel when it comes to government operations, regulatory matters, and public policy formulation. He’s served clients internationally, and at all levels of government in Canada. Years working in Parliament and government has made Chris a trusted advisor to many private sector and non-profit organizations, in fields as diverse as telecommunications, environmental advocacy, pharmaceuticals, manufacturing, international trade & export, First Nations government, venture capital financing, wealth management, and the fishery.

Matt McGuire

vice president, m5 PE

A graduate of St. Francis Xavier University, Matt has made a successful career out of an unwavering commitment to hard work ...more
A graduate of St. Francis Xavier University, Matt has made a successful career out of an unwavering commitment to hard work and professionalism. Matt spent 10 years working in First Nations Government and Economic Development, as well as many senior roles within the Government of Prince Edward Island. While serving as Deputy Minister of Intergovernmental and Public Affairs, Matt led a team that focused on everything from Federal-Provincial and Inter-Provincial relations to Government Communications and Protocol. Matt has a deep understanding of the importance of strong communication and strategic planning in getting the best results for his clients. He also makes giving back to his community a priority – you’ll find Matt volunteering with local arts, cultural and sports organizations in his hometown of Tyne Valley.

Michael Pickard

senior vice president, strategy & branding, m5 NL

Michael Pickard has spent 15 years in the private sector and seven years in the university sector as a strategist, researcher, ...more
Michael Pickard has spent 15 years in the private sector and seven years in the university sector as a strategist, researcher, and planner. Having worked for two leading Canadian marketing and communications agencies, Michael has helped develop strategies and advertising campaigns for tourism destinations, airlines, packaged goods brands and not-for-profit organizations. Michael has been the senior account director, strategist or creative director responsible for dozens of local, national and international marketing and communications awards for work with a variety of brands in many different sectors. Michael holds a B. Comm. (Honours) and MBA.