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Data Services

a personal touch

In addition to data collection services, MQO offers a wide range of supplemental data services from data tabulation to coding of open-ended responses.


  • In-house CATI Programmer trained in Voxco's Command Centre 3
  • Ability to handle complex questionnaire designs, skip patterns, and sampling plans
  • All programming is double verified and guaranteed error-free

Data Entry

  • Data Entry Clerks on staff with training in various database programs
    (e.g., SPSS, Excel, Access)
  • 100 percent verification performed on all data entry


  • Ability to audio record responses to open-ended questions in MP3 format
  • Highly skilled Coders on staff
  • Expertise in classification systems used by Statistics Canada (e.g., National Occupational Classification NOC); North American Industry Classification System (NAICS); Standard Geographical Classification (SGC)
  • Reliability checks performed on all coding

Data Tabulation and Statistical Analysis

  • Ability to provide clients with data in various formats (e.g., SPSS, Word, Excel)
  • In-house Data Analysts for complex statistical analysis (e.g., regression, cluster analysis, factor analysis)
  • Banner tables are easy to read and tailored to our clients' requirements
  • Short turnaround time for data tabulation services
  • Online reporting

PO Box 13305, Stn. A
55 Duckworth Street
St. John's, NL A1C 1E6
T: 709.753.5172
F: 709.754.3990
1883 Upper Water Street
4th Floor
Halifax, NS B3J 1S9
T: 902.465.3034
F: 902.422.5536
720 Main Street,
3rd Floor
Moncton, NB E1C 1E4
T: 506.857.4797
F: 506.855.3383

At MQO, we pride ourselves on our commitment to professional quality research and data collection.

We employ quality controls which exceed industry standards, and we are an accredited Gold Seal Member of the Marketing Research and Intelligence Association.