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Data Collection

a personal touch

In our long history, we have undertaken many quantitative and qualitative research studies. To do this, we utilize a toolbox of data collection techniques including telephone interviewing, in-person interviewing, online research, focus groups and mini-groups, mail-administered surveys and on-site research. All telephone data collection is completed from our two centrally located CATI call centres. Our PC platform is fully web based and all data is hosted in-house on secure servers. We offer hybrid or mixed-mode data collection approaches, as well as online reporting that allows our clients to access their projects at their convenience 24 hours a day, 7 days a week. We offer data collection services in both of Canada's official languages. We pride ourselves on our commitment to professional quality research and data collection and we institute strict quality control procedures in all phases of the research study. Our procedures follow those set out by the Marketing Research and Intelligence Association (MRIA).


  • Two centrally located anglophone and francophone call centres which employ Computer-Assisted Telephone Interviewing (CATI)
  • CATI software includes Voxco's Command Centre 3 and Pronto Predictive Dialing software
  • Call recordings and/or real-time audio monitoring tools available
  • Highly skilled, extensively trained and tested bilingual interviewers


  • Progressive, first-rate online research capacity all conducted
    in house through Voxco's data collection platform
  • Professional design and development of web-based surveys
  • Development and maintenance of proprietary panels


  • Network of experienced field staff throughout North America
  • Bilingual interviewers


  • Development of professional, aesthetically pleasing survey packages
  • Mail-only methods or hybrid methods (e.g., mail-phone, mail-fax)

Focus Groups & One-on-One Interviews

  • 4 professionally trained and highly skilled moderators on staff,
    including one francophone.
  • Modern facilities throughout Atlantic Canada
    (St. John's, Halifax, Moncton)
  • Local, national and international in-house recruitment services
  • Random recruitment or from client-provided lists
  • Professional, experienced, bilingual recruiters

For more information on our services, please contact
Carolyn O'Keefe at 709.753.5172 or carolyn@mqoresearch.com

PO Box 13305, Stn. A
55 Duckworth Street
St. John's, NL A1C 1E6
T: 709.753.5172
F: 709.754.3990
1883 Upper Water Street
4th Floor
Halifax, NS B3J 1S9
T: 902.465.3034
F: 902.422.5536
720 Main Street,
3rd Floor
Moncton, NB E1C 1E4
T: 506.857.4797
F: 506.855.3383

At MQO, we pride ourselves on our commitment to professional quality research and data collection.

We employ quality controls which exceed industry standards, and we are an accredited Gold Seal Member of the Marketing Research and Intelligence Association.