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Understanding your audience helps us interpret the information they provide.

On the surface, research counts the yes’s and no’s, but the real story is in understanding why they are yes’s and no’s in the first place, and how much conviction is behind those answers. To do this effectively, we need to have a broader understanding of how audiences react to all kinds of questions and subjects.



the newsroom

August 3, 2017

Governing Liberals Maintain Lead in New Brunswick

MQO Research’s quarterly poll of 600 residents of New Brunswick gauged the political temperature in the province for this July edition of the quarterly political poll:... Read more
August 3, 2017

PC Party Jumps to Double Digit Lead in NL

MQO Research’s quarterly poll of 600 residents of Newfoundland and Labrador gauged the political temperature in the province for this July edition of the quarterly political... Read more
August 3, 2017

Liberals Maintain Lead in the Polls Following the Election in NS

MQO Research’s quarterly poll of 600 residents of Nova Scotia gauged the political temperature in the province for this July edition of the quarterly political poll:... Read more
August 3, 2017

Governing Liberal Party Maintains Slim Lead on PEI

MQO Research’s quarterly poll of 400 residents of Prince Edward Island gauged the political temperature in the province for this July edition of the quarterly political... Read more

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